Simple Thinking

For me, the worn edge is either over done or not done enough. The worn edge dominates the content in the upper and feels almost over done. But then, the worn edge theme doesn't show up anywhere else in the design...so it seems underdone. Maybe if there was some balance through the rest of the design, the upper left wouldn't seem so dominating...

Nice, well-thought out design. I like the animated gifs. They give a feeling of playfulness and show off some creative flair. I would have to agree with Michael that the worn edge look doesn't work for me on this site. It isn't used in any other element. I hardly noticed the drop shadows mentioned in the original review. They weren't as distracting to me as the worn edges in the background, anyway. Still, I think it's a solid 7.

Great design, some excellent client work too.

What bugs me however is that everyone who has applied that look to their design it's considered as using Cameron's Wicked Worn Look like he's the inventor of it. I've seen that style used many many times before Cameron wrote up about it. It bugs me that he's getting the props for it on every piece that someone comes across...

Excellant site , great colours and type .

The worn-edge look does give the edge that it needs (no pun intended) to stand out from the crowd .If they had underdone it I'm sure the page would have just looked grubby instead . Not that its an issue when you look at some of their crisp designs .. yowzer !!

Its just a shame that the effect doesnt blend with the background , as im sure was intended .

I found fantastic the flash movie cutted in four pieces.

Regarding the worn-look... is something that I really like, Cameron Moll with her (his?!) tutorial is going to start a new trend on web design, so let's expect more designs like that. Actually I agree with some comment before: the worn-look is really heavy on the top left corner, and it's only there...

Other thing: I am not sure about some text WRITTEN ALL CAPITALISE LIKE THAT, it might be my alertbox influence!

Good site anyway!

Maybe I'm out of step with everyone else, but I don't think this treatment is actually appropriate to their business and the site's purpose: you might say that it doesn't really represent 'simple thinking'...

I think the clean, simple layout of their previous version was more suitable, and the worn effect looks like a kind of 'bolt-on' to give a redesigned appearance without really changing much. But that's just my eye, of course.

P-lease! No way on earth did he invent the torn edges look. www.designchallenge.co.uk is at least 4 years old and has had that look since it was born.the wddg have been using it for the past two years. The 'animated gifs' are Flash btw. That look just does not work at all. You just don't use sans serif and torn edges. I think it looks stupid.

Cameron never claimed to invent the worned look, he just wrote some articles about it.

I dont know about you joos, but this looks like an animated gif to me:

http://www.simplethinking.co.uk/images/nav/nav_aboutus_on.gif

No he's not saying he did invent it. But every site that he now finds that has the look he's jotting it down as having the Wicked Worn Look.

The discussion on invention of styles is as common as it is non-rewarding. It is allways impossible to determine the true source of inventions of this type. The most likley is that many thousand designers did it at the same time. One of them had a well-visited site... and there you go.

I mean, there are people out there claming that they invented things, and maybee they did. But that dosnt mean that somone hadnt done it before. In fact, it is likely someone, or many, did.

Like the previous version better. It was cleaner cut. Ooh well. Can't have it all. This worn look seems a bit over-the-top IMO. It's trend that should be killed over and over again until no one uses it... no more whicked worn looks... ever.

this is how its soppose to look!

I think it's very simple