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Wonderful Copenhagen

Current rating: 5.9 (475 votes)

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Review:

Wonderful is right; this is a wonderful website that does its job very well. Most promotional websites for cities that I’ve come across are fairly lackluster in design and forgettable in content. Not the case with Wonderful Copenhagen. Any city in the world should be proud to have a site like this.

The design is crisp and clean, while gracefully handling a lot of content. The color scheme is delightful and easy on the eyes; a nice combination of softness and high contrast. The layout is pretty simple, not dissimilar to most weblogs. But the site comes off as fresh. I’m not crazy about how links in different sections behave differently, but that’s a minor issue here.

What I like most about this site, however, is the content. Slam dunk. There is an excellent mix of copy and imagery. The copy is crisp and efficient. The images are clear and inviting. This is how to compose a promotional site’s content. Aspiring content developers would do well to study this website!

The site is divided into 3 sections: for tourists, business professionals, and press information. Each of these sections is fully developed and filled with interesting and relevant content.

Under the hood, however, the magic begins to fade. The site does not validate, seemingly because the developer knew how to add an xhtml doctype, but not how to write xhtml. Also, the images on this site need alt information. Some Flash elements are implemented well, and some not. The Flash adverts don’t render correctly in Firefox, but the Flash main imagery seems to work okay. A bit of text resizing does not break the layout, but 800x600 resolution doesn’t quite encompass the entire main body of the layout.

So from a design and content standpoint, this is a wonderful site and one that should be effective for its purpose – convincing tourists and business travelers to visit Copenhagen. In this respect, this is a site worthy of much study. From a development point of view, there’s plenty of work to be done here. But I have to say that as a designer I’m thrilled with this one.

Reviewed by Andy Rutledge

There are 13 guest comments so far.

commentat 07:43 on 12 June 2005, Matt Robin wrote:

I find that pop-up on the main tourism page ('Copenhagen - A city by the sea') quite annoying - it kept popping-up when I went anywhere near the menu links.

Note: I'm using Firefox on WinXP.

The layout is a bit on the table-side of things...and not very inspiring to look at (okay - that's my impression!) The use of colours are nicely balanced though, and I get the suggestion that this is a very professional site with much to recommend it for. Not validating is a shame, and I'll give it a 7.

commentat 13:21 on 12 June 2005, Jacob Rask wrote:

Not so surprising that you think it's on the "table-side of things", since the site use tables for layout. Also the navigation is done with images in the content instead of in the css. Lots of stuff that doesn't fit with the stylegala submission guidelines in my opinion.

It's nice from a design point of view though, and most of the flash seems "non-crucial".

commentat 14:37 on 12 June 2005, steve wrote:

Lovely clean colours and columns, but there are several things that irritate me. I agree entirely that the flash on the home page is a bit annoying, and not particularly well executed. The site is close to fitting in at 800-600, probably 10-20 pixels or so, so why doesn't it? And the advert on the home page looks a little tacked on.

Visually pretty, but that is some ugly html.

commentat 00:08 on 13 June 2005, deus62 wrote:

Jeez, some people are never satisfied. You can give them a major site redone so it loads pretty close to lightening-fast, you have lots of attempts at making this more accessible, standards-compliant and whatever ... and someone needs to trash it because, well, of rather minor issues.

Lately I think that many of these design critique sites are losing their focus: Instead of encouraging people to go down the right path, they get trashed for making the site a bit more flashy. Get real! How many major sites for metropolitan areas do you know that present themselves in a way such as this one?

None?

This is NOT a blog with some nice dittly squat stuff. Look at the depth of it and ask yourself if it delivers ... no matter what the guidelines are here ...

In my opinion it does (and no, I have absolutely nothing to do with this site).

My two cents.

commentat 00:43 on 13 June 2005, Tom wrote:

It appears to be DIV soup, it looks great but could work a lot better.

commentat 03:52 on 13 June 2005, steve wrote:

It does look great, better every time you see it.

commentat 14:41 on 13 June 2005, Andy wrote:

With very few exceptions, large corporate or municipal sites like this will be doing well to merely approach Web standards. Here, the layout is a div structure - contained within a table. Not perfect, but better than perhaps 99% of sites in this category.

I will always put more emphasis (in my Stylegala reviews) on the design, information architecture and communicative power of a site - especially when the site is an excellent example of those things and with something to teach us. Others here will put more emphasis on the backend. That's great. Together, we offer a more rounded offering of reviews.

So before you simply give a site the back of your hand, ask youself if you could do as well at the positive aspects the site exhibits. Neither aspect is the end-all, be-all of successful Web craft. Criticism is appropriate, necessary even. But unless that criticism is offered in an appropriate context, it's probably a waste of everyone's time.

commentat 16:49 on 14 June 2005, Jared Christensen wrote:

Good points, Andy. I'll try to explain my concerns.

Using a table is totally forgiveable. I'm not sure if this design hits its mark, though. There are so many small blocks of text that my eyes aren't really directed to anything besides the Flash header. Nearly all the textual content is treated the same, and so none of it floats to the top or differentiates itself from its neighbor. Once you get below the Flash movie, it's all pretty nondescript. The Flash movie is also problematic; separating the image/description area from the "Design, History, Royal, Relaxed" menu is confusing and disassociates two elements which are very much associated. I didn't even realize it was a menu at first. On top of that, the size, placement, and vertical alignment of the text is poorly chosen. Why is "Welcome to" so small? And why is it so far away from the rest of the text?

All in all, I think this is a nice layout with lots of potential, but it seems more like a first draft than a finish

commentat 17:06 on 14 June 2005, Dave wrote:

The design is excellent. Nicely done rounded corners, good typography, nice use of flash (embedded fonts on the web, yay!), strong photographic elements, thoughtful cropping, appealing contrast, inviting colors and very interesting content.

The nerds really need to stop viewing the source code before they look at the design; you're not a designer if that's how you judge design. And you likely haven't had enough experience writing code for large scale web sites if you think compliance or validation is king; some of these comments are so uninspiring and weak!

It would be interesting to know how many people worked on the site.

Well done Tobias and a fine choice Andy.

commentat 07:45 on 16 June 2005, Anthony Yeung wrote:

In general, the overall design is acceptable. But the advertisements really need to go, it doesn't render properly in FireFox and also prevents the main content from being centered. The little flash object is a nice addition to an otherwise "non-interactive" website.

Regarding the semantics side of things, it's all valid well structured, (minus the table that's holding everything together)

I particularly like the tabbed navigation and the logo placement.

commentat 23:04 on 22 June 2005, Stephen M. Walker II wrote:

Love the use of the squidfingers pattern

commentat 22:35 on 21 September 2005, Lili wrote:

Grey with some red colors, make sence. Content devided in right way, looks as busy website. but a little messy. Overall, its nice website i think

commentat 23:20 on 23 September 2005, Zoe wrote:

Eyes catching website, first thing i noticed was inigue background, men tabs, and colums. I found this website by chance, and I'm glad that I have an opportunity to empress my opinion. Good luck, great website


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