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Yes Insurance
Current rating: 5.7 (449 votes)
Votes are closed for All Stars entries
- Added: 10 September 2006
- Designer: TechnoPhobia
- Submitter: Emma Wensley
Review:
The yes site design is extremely lively & fun by combining a very warm color palette and playful children's imagery to create a comfortable and inviting feeling for their visitors. However, these aren't words that typically come to mind when designing for a car insurance company. Maybe I'm a bit old fashion in that way, but when it comes to banks, investment firms and insurance companies there should be an instant level of trust built into the design that I don't feel when I look at the yes web site.
If we look at the design objectively with out making snap judgments about what an insurance web site "should" be then the design is very effective. The navigation system is very concise. Indenting and reducing the typeface in each sub-section, while bolding the selected page to show the visitor where they are in the navigation. Also the simple bread-crumbs at the top of each page are very effective.
The main page lets you jump right into getting an insurance quote for your car, van and home which is what the majority of visitors want to do. They didn't bother making room for company news which honestly you never really read anyway. The body copy is legible, information is easy to find and the site keeps a direct link to getting or retrieving a quote throughout the site.
I only have a few problems while navigating the site.
* The amount of red links in some of the body content is a bit overwhelming at times, and the header text should probably be something other than red to separate it a bit more.
* The footer navigation seems completely disjointed from the rest of the design and looks like an after thought of the designer.
* When you click on the links to get an insurance quote, you are taken to a page with no layout elements from the main site. Its as if you are taken to another site, which in reality you are, but the visitor shouldn't be able to notice that.
Although I like the design a lot I would never buy insurance from a company with such a childish imagery, and the point of the site is to sell insurance. Personally I feel the design would be more successful for a toy company, an after school play center ... basically anything that wasn't a car insurance company.
NOTE FROM DESIGNER:
===============
This site was designed with the intention of taking the pain out of buying insurance. Subtle animations and changing sky colours raise a smile whilst information is broken down and arranged in a clear and easily navigable manner.
(Please note the quote engine is owned by a third party and not the work of TechnoPhobia)
Reviewed by Keegan Rooney
There are 17 guest comments so far.
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I'd disagree with the reviewer. The insurance marketplace is a crowded one, and for somebody new to enter it they need to distinguish themselves. Personally I would trust any well designed, thoughtfully laid out and easy to use site (such as this) - regardless of it's look. If it used HTML 3.2 and the <blink> element (i.e looked like a geocities page circa 1996), only then would I be worried!
This is a pleasant change from the typical bland and boring sites of the competition.
I absoluetly love this site. I haven't seen anything like it, and is certainly worthy of addition to the stylegala hall of fame!
Congrats to the designers! Now see if you can get your hands on that quote engine, as for me, that's where the site falls down.
Please every remember that the addition of sites to the stylegala gallery is not a competition. there are no prizes won. the inclusion is to illustrate what can be done using standards.
if there are bland and boring sites in the gallery, thats because there are bland and boring sites being produced at the time of writting the review.
Please keep all comments here geared towards the actual reviewed site. Any comments directed at stylegala should me made in the appropriate forum thread, thank you.
I don't quite understand your review Keegan.
You submitted the site to the styleGala gallery, and then shot it in both feet.
I like this site and the elements and reasons I do like the site are never mentioned in your review.
I think the message must be something like...
"Buying insurance from YES is like chlids play"
I actually didn't submit the site to stylegala, it was given to me to review. As I said above I like the design and I think the layout is effective, but I just wouldn't buy insurance from them.
Oh Fun! Fun! ~ I love this website, the playful characters, the colors, it all works for me, however it doesn't sell me insurance, it sells me candy bars!
The design is great ... but I have to agree with Dan. It makes me want a candy bar more than I want insurance.
Very nice design, love it, and it doesn't matter if this is an insurance website or not.. I like it.
Anyway something should be done for those pop-up windows on the "quote" links.
Red tells my brain, no, stop, danger..
ironic that they have 'say yes to cheaper insurance' on the top.. sorry, I dont like it.. not for kids either.. I like how they used the space on the screen, but the rest, no..
The site is beautiful, just a couple of things I wouldbe concerned about, when looking for car insurance I would be a bit concerned with the site, it looks more for kids/candy and that. Also the footer - Important information is a bit hard to read, I think the orange hill should just extend past that last bit of links. Otherwise very nice design.
I agree with Paul Lloyd above, with regards to the refreshing look and feel the site has.
Let's face it, just uttering the word "insurance" is enough to induce sleep, and so a site that livens it up a little has to be a welcome and refreshing change.
Too many companies try (and fail miserably) by placingg an overly formal facade on their websites, and I for one, bore of the repetitive and overused commercial drivvle they put up thinking it's attractive.
I can say with hand on heart that if I was presently in the market for insurance, then I would choose this site based on the friendly and non-commercial look and feel of it.
I can only assume that is the intended response -- to put bums on seats, as it were. Great concept, great look and feel. I hope other commercial entities follow the lead!
It all depends on how the marketing is done by this insurance company. I think this is a pretty good site, it all depends on how they will market their company and their site.
With the correct message to the people, this can be a big hit.
Wonderfully fun aesthetics. But I would never buy insurance from them.
Desing is fine, IMHO this theme is more for child or mom kind sites rather than business
Awesome site! Very different to all the standard business (insurance/health care...) sites. But I agree to Jared, this would/could be the problem...
Playfull, funny and teriffic.
Bellissimo!
I found the site to look so childish it would put me off purchasing any insurance from them. Also looks so like Yes Car it will scare off anyone with any knowledge of them