Articles / Choosing a Good Domain Name
Choosing a Good Domain Name
Domains are hot again. After the bubble burst in the 90's, no one ever thought that anyone would pay a 5 years salary for a domain name again. Think again. iFly.com was recently sold for $65.000. Thats not a wild sum, but it's not a wild domain either. I did read somewhere that creditcards.com was sold for $2.750.000 last year. Someone did a pretty good investment there. I browsed ebay and found that ss.com was up for bidding, and the tag was around $55.000.
So why do people spend a redicoulus amount of paper on something as silly as the right to use a certain address on the internet? Think of it as real estate. Buy and sell later. Another reason is that the clever SEO crowd discovered that anchor text is one of the strongest SEO tool availible. That means if someone link to my site with the text "widgets" in the anchor tag, search engines will associate my site with "widgets" and give the site higher rankings on that particular search phrase. So this means that if I own "widgets.com", chances are that many people will link me up with the domain name, and since that contains my main keyword, half the SEO is already made.
Don't get stuck in keywords
So what should you look for when buying a domain name? Assuming you don't have the big bucks to spend, you try altering your searches and broaden your acceptance of domains for your web presence. This can be very frustrating. Let's say you are selling "widgets". So you want widgets.com - tough luck. That domain was registrered 3 years ago and some guy wants a whopping 50 grand for it. Ok, what about "widgets.net" or "widgets.org". Try again. All of them are most likely occupied. Given that all popular keywords are taken combined with the releases of some new country codes, people are coming up with some creative domain ideas. How about welcome.to/sweden? or the popular del.icio.us?
Let's rewind this for a moment. Is it really that important to have your main keyword in the domain name? Should you really be looking for "buy-widgets-at-my-site.info" in the end? Think of the big ones. Google. Amazon. Kelkoo. Apple. The key is not the keyword - it's the brand. Keyword domains are out. Branding names are in. Big time in.
So when choosing your domain name, don't get stuck in the keyword thinking. Take it back to the brand. If necessary, have a domain lookup tool at your disposal when choosing the brand in the first place.
I particularly like google (who doesn't). Its easy to remember, you can verbalize it (let's google that) and it has a deeper meaning (googolplex - the highest number there is). And today, the brand is stronger than ever.
Learn the lesson from google itself. Think beyond keywords.
This article was written by David Hellsing
David Hellsing is a designer and web developer living in Gothenburg, Sweden. He is the founder and gentle dictator of Stylegala and the swedish design firm monc.
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There are 304 guest comments so far.
Solid advice. Language has the power to change thought; if you can change the way users think by your name choice for the site (your brand) then you'll have repeat visitors. People think of "style", they think stylegala. The goal is to have your brand be the strongest association with the concept you promote.
Sorry, but I think you're missing the point of the keyword domains. They don't buy them because they don't have the brains to build a brand, they're buying them (mostly) because they've made a strategic desicion to not build a brand. When you see www.whatever-discount-hotels-and-accommodation.com you're looking at a domain bought purely for search engine optimisation benefits. Most of the people who buy these domains are making a few thousand a month (and much, much more) from SEO & affiliate marketing - that's the objective, not being the next google.
Just a note from a mathematician - A googolplex isn't the biggest number there is. There is no biggest number, they're infinite.
Nevertheless, it is a very very big number. Huge.
Interesting article David.
I recently tried to buy a domain and found out the guy wouldn't even get out of bed for less than 15K.
I think you're right, having a memorable domain name, that relates to your brand, is much more powerful than a key-word domain name.
I think those top-dollar domains *are* worth some decent money, but most domain brokers hold their domains with too high regard. Domains like creditcards.com do come pre-optimized for search engine optimization, but they also probably generate quite a bit of direct traffic just by existing. Very little marketing will need to be done with these domains because of their name (very memorable, industry specific names). This is clearly a hybrid between branding AND search engine optimization.
I should also point out that, when choosing your domain name, do your research - see if it was purchased in the past.
Recently I discovered that Google had banned my domain ryanbrooks.net that I had purchased, and it was indeed previously owned; as most of you know, once you're in Google's blacklist, it's pretty hard to get out of it.
Ryan ... Long shot here ... but how did you get out of Google's blacklist?
I think this domain is beyond keywords:
http://www.llanfairpwllgwyngyllgogerychwyrndrobwyll-llantysiliogogogoch.com
particially true google may not rate sites for keywords unless they end in .com or org that is our experience and we have several charity site boatangel.org carangel.org and we have donatecar.info which is taking a while to get listed any suggestions
According to Google's white paper on of their patent Trust Rank it mentions multiple hyphenated domains could be less trust worthy. Google could be simply trying to scare us but they could simply mute the keywords in the domain name.
My top tip is not buy a dot con and go with your country or a .net. If you really want a already taken keyword domain use numbers like widgets365.com
Hello,
a very good story.
I am one of the domainbuyers and i see that it is very difficult to sell them,i have nice keywourd domains
members.se or shoppingcart.se but it is difficult to sell again.
greatings
Very good advice. But looks like still you forgot to mention that good domain name should be short so its easy to be remembered as well.
Very good advice & article, i have been bangining my head to the wall to figure out a good branding name, if some one could post on branding as well ?
Also, you should consider if your domain name can be verbalized and understood in one way!
For instance, if you have a domain like "web20.com" (heh), you might say it as "web twenty dot com". Is this webtwenty.com or web20.com?
I have that problem with my site. I have to say it as "ambiescent-dot-com, that's a-m-b-i-e-s...."
I never tought of the achoring before. Yet, if only your domainname reflects what you do ( like in what you sell or just the name of your firm ) you're good.
I think it's more important on how people can remember your website than choosing a name in order to be optimized for google. It has to be clear and it should not be misunderstand.
For example: if you say: "our website is we sell for you dot com", and you choose www.wesell4u.com as your domainname, many people will never end up on your site.
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You're right, and I think that's the reason why some are so willing to pay millions of dollars (or pounds, or yen, or whatever) for a particular website. It's all about the brand. You want to be able to sell your product and website as one packaged deal one brand. Many brands (like airlines, and others) actually have made their website their brand name. Brandname.com or the like. This works very well you never have to advertise your website, only your brand. Good brands don't need to either because everyone who is interested in the brand will inevitably try the brandname.com before Googling it. As you say, half the SEO is done permanently.
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Hello,
a very good story.
I am one of the domainbuyers and i see that it is very difficult to sell them,i have nice keywourd domains
members.se or shoppingcart.se but it is difficult to sell again.
greatings
am one of the domainbuyers and i see that it is very difficult to sell them,i have nice keywourd domains
members.se or shoppingcart.se but it is difficult to sell again.
a very good story.
I am one of the domainbuyers and i see that it is very difficult to sell them,i have nice keywourd domains
members.se or shoppingcart.se but it is difficult to sell again.
greatings
Very good advice & article, i have been bangining my head to the wall to figure out a good branding name, if some one could post on branding as well ?
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Just a note from a mathematician - A googolplex isn't the biggest number there is. There is no biggest number, they're infinite.
Nevertheless, it is a very very big number. Huge
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this is not a Miller Lite commercial - we dont have to choose between 'tastes great' or 'less filling' - you can have more than one domain point to the same page - so have the domain for keywords AND the domain for branding!
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hmmmm. This guy missed some good points in the modern age. His thinking still stays 1990s.
Of course the search engines take a look at the domain name first, if the contents fit the domain name perfectly, and the domain has good SEO, there is no reason this domain won't rank higher than some other Joes.
http://www.esafeware.com
Agree with another person's opinion on .INFO, .US, .TV , Google take less care of these extensions. Example:
http://NoPrescriptionViagra.Info
What a nice name, nice contents, but the search engine won't care about it.
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Thanks good for domain name beginners. Nice article
Thank you...
I am one of the domainbuyers and i see that it is very difficult to sell them,i have nice keywourd domains
members.se or shoppingcart.se but it is difficult to sell again. thanx
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thanks for the domain reference I'm really stuck on buying domains with key words because the forums really dictate this structure. Im amazed at how the short one get more attention but thie rreally is no scale to say wich domain gets the most hits it is in the tags ans meta of course.
thanks for the domain reference I'm really stuck on buying domains with key words because the forums really dictate this structure. Im amazed at how the short one get more attention but thie rreally is no scale to say wich domain gets the most hits it is in the tags ans meta of course.
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Minus some typographical errors in your post, I think you have pointed out the essentials of a good domain name. I have one question why do most people prefer .com over other extension?
Thanks...Nice article
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The domain name is very important. It helps Google index your site, and it should be on topic with what your site is about.
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A googolplex isn't the biggest number there is. There is no biggest number, they're infinite.
A googolplex isn't the biggest number there is. There is no biggest number, they're infinite.
A googolplex isn't the biggest number there is. There is no biggest number, they're infinite.
A googolplex isn't the biggest number there is. There is no biggest number, they're infinite.
A googolplex isn't the biggest number there is. There is no biggest number, they're infinite.
A googolplex isn't the biggest number there is. There is no biggest number, they're infinite.
A googolplex isn't the biggest number there is. There is no biggest number, they're infinite.
A googolplex isn't the biggest number there is. There is no biggest number, they're infinite.
A googolplex isn't the biggest number there is. There is no biggest number, they're infinite.
A googolplex isn't the biggest number there is. There is no biggest number, they're infinite.
A googolplex isn't the biggest number there is. There is no biggest number, they're infinite.
A googolplex isn't the biggest number there is. There is no biggest number, they're infinite.
A googolplex isn't the biggest number there is. There is no biggest number, they're infinite.
A googolplex isn't the biggest number there is. There is no biggest number, they're infinite.
A googolplex isn't the biggest number there is. There is no biggest number, they're infinite.
A googolplex isn't the biggest number there is. There is no biggest number, they're infinite.
A googolplex isn't the biggest number there is. There is no biggest number, they're infinite.
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