Stylegala news / January 2006 / The role of graphic design on the web
The role of graphic design on the web
Graphic design is very important on the web, but sometimes it is given too much importance, especially by graphic designers coming from ad agencies.
02 jan at 11:50 by Roger
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I agree with the point of the web being more functional than aesthetic, but I think his view is a bit over simplified.
Nike has been known for radical ad campaigns and has long established its brand of towards youth. In this case some flamboyant flash serves to re-enforce its brand. A plain, functional site would not appeal to their target audience. The same could be said of many sites in the entertainment industry.
Sometimes you have to think about the real purpose of the site. After all, a client remembers a visually impactful portfolio site more than a plain, but easy to navigate site.
This article absolutely baffled me. I can not see where this guy is coming from at all. Here're a few points that come to mind:
- If a designer 'get's it wrong', whether the graphics are elaborate or not, it is bad design.
- As soon as you make a conscious decision to position an element on a page (be it web, or print etc.) you are making a 'graphic design decision'. This design decision has a knock-on effect on how the page functions.
- Google does win awards: it get's write-ups in some major creative publications! The Amazon logo is one of the most discussed web based branding examples I have come across!
"The Web is, at heart, a task-focused, functional place"
The above can not be fully achieved without great graphic design. You get composition, colour theory, typographical decisions wrong and function goes out the window.
As for your closing paragraph: are you serious?! You must be just saying that as a wind-up!? It is all of those things! That's what makes it
Damn .. where did he came from !! hauhauHAUahu
Lunatic. Ok.. go coding an the page will be the best with only function in mind right ?! history has proven us that DON´T; products needs appealing.
Before anything, the internet is a "communication enviroment", and as far as i know.. ohh better than explaining with my words.. lets wikipedia do it.
"Web design is the design of web pages, websites and web applications. The term also refers to web-based Graphical user interface design using images, CSS and one of the HTML standards."
"Graphic design is the applied art of arranging image and text to communicate a message, or facilitate understanding. It may be applied in any media, such as print, digital media, motion pictures, animation, product design, packaging, and information signs. Graphic design as a practice can be traced back to the origin of the written word, but only in the late 19th century did it become identified as a separate ent
the guy is almost saying that you have to choose between functionality and aesthetics
most dont realize the diff.
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