Stylegala news / July 2008 / Poking Holes In The Long Tail Theory
Poking Holes In The Long Tail Theory
Just because the Internet makes it possible to offer a near-infinite inventory of goods for sale does not mean that consumers will start wanting more obscure items in any great numbers. That is the conclusion Harvard Business School associate professor Anita Elberse comes to in a recent article in the Harvard Business Review that [...]
02 jul at 16:15 by Ajax Blog
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