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Stylegala news / July 2008 / JavaScript, Rebranded¦.. Check.

JavaScript, Rebranded¦.. Check.

Michael Mahemoff has a nice little post on the rebranding of JavaScript. It kicked off when he was listening to Steve Yegge on rebranding: He talks about how languages are branded, e.g. Java is enterprise. One of his main points is that brands are const identifiers, i.e. it takes an entire generation to change brand perception, [...]

permanent link 07 jul at 23:02 by Ajax Blog


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